Time at Vietnam (UTC+07:00) 06:00:32 AM, Thursday, 10 October 2024
Besides the value of natural and cultural resources, the uniqueness and appeal of the cuisine is also identified as one of the important factors that motivate tourism. Possessing a rich and diverse cuisine and the quintessence in preparation and enjoyment summarized over thousands of years of history, Vietnam has great potential to develop culinary tourism, turning cuisine into a advantage of attracting customers.
 

 
According to estimates by the World Food Tourism Association, up to 80% of international tourists want to learn about local cuisine. They are willing to spend an average of 25-35% of their budget on food and beverage related expenses during their travel itinerary. This statistic shows that cuisine no longer only plays a role in serving the simple dietary needs of tourists, but has gradually become one of the main purposes of travel, strongly influencing travel, decide to choose a destination and stimulate tourists' spending ability.

Therefore, there is no reason why Vietnam cannot take advantage of its culinary strengths to enhance the destination's attraction, especially when in recent times, Vietnamese cuisine has been continuously honored by international units and organizations. 

Many famous Vietnamese dishes such as pho, banh mi, bun cha, banh cuon... were honored on many prestigious international media channels. This further confirms that Vietnamese cuisine is a resource that helps create comparative advantages to improve national competitiveness on the world tourism map.

 

Experts say that, besides promotion, it is important to approach culinary tourism as an experience. For a long time, when it comes to cuisine, tourists have mostly only played the role of observers and enjoyers. To create an unforgettable impression, it is necessary to personalize visitors' culinary experiences based on a combination of discovery and practice, allowing visitors to try the feeling of growing, preparing, and processing ingredients into dishes. , interact with culinary experts... to better understand Vietnamese cuisine with its sophistication, sophistication in the processing process and cultural significance associated with each regional dish.

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