After more than two years of Vietnam opening its doors to international visitors and more than a year of China reopening its borders due to the epidemic, this country regained its throne as the market sending the largest international visitors to Vietnam. Previously, this position belonged to Korean guests. In April, the number of Chinese visitors to Vietnam reached more than 357,900 arrivals, nearly 700 more than in May but still ranked second after South Korea with nearly 370,000 arrivals.
One of the reasons why the number of Chinese visitors to Vietnam is highest in May is the "tourism diplomacy" effort between the two countries. The National Tourism Administration has had many campaigns to stimulate tourism demand such as advertising and promotion to increase the number of Chinese visitors in particular and international visitors in general. In addition, May is also the first month of summer, the demand for swimming and vacationing among Chinese people increases. Island tours are one of Vietnam's most popular products with this tourist market.
China does not have many beautiful beaches and warm water suitable for bathing like Vietnam. In addition to flying to Hainan Island, Chinese tourists mainly go to beautiful coastal areas in Southeast Asia such as Thailand and Vietnam for summer vacation.
Besides, according to tourism experts in Vietnam, Chinese tourists this year are affected by the economic recession. Therefore, in addition to domestic tourism, after the epidemic, Chinese tourists often prioritize choosing international destinations that are secure, highly safe, and close by to save costs. Vietnam fully meets these requirements. Besides, Vietnam was also a traditional tourism market for Chinese tourists before the epidemic. According to the latest rankings of the World Economic Forum published at the end of May, Vietnam ranked high in three criteria: safety and security (ranked 23/119), competitive prices (ranked 16) and natural resources (ranked 26).
In addition, Lux Group CEO Pham Ha said that the number of Chinese visitors to Vietnam ranked top 1 in May "possibly due to the May 1 International Labor Day holiday in China", the time when people travel. more. According to China Daily, the May 1 holiday is the third largest holiday in China after Lunar New Year and National Day. Visitors from other countries do not have a similarly long holiday period, so there is no surge. In addition, May is not the peak season for international visitors in Vietnam (peak season is from October to April), so the number of visitors from other countries decreased.
To attract this rich customer base, experts in Vietnam say the industry needs to reposition the brand as a luxury destination instead of a cheap one. In addition to creating unique tourism products and entertainment products to help guests stay longer and spend more, Vietnam needs to focus on facilities to meet the high demands of rich Chinese guests.
𝑆ℎ𝑜𝑢𝑙𝑑 𝑦𝑜𝑢 𝑛𝑒𝑒𝑑 𝑎𝑛𝑦 𝑓𝑢𝑟𝑡ℎ𝑒𝑟 𝑖𝑛𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛 𝑎𝑏𝑜𝑢𝑡 𝑉𝑖𝑒𝑡𝑛𝑎𝑚 𝑣𝑖𝑠𝑎 𝑜𝑟 𝑉𝑖𝑒𝑡𝑛𝑎𝑚 𝑣𝑎𝑐𝑎𝑡𝑖𝑜𝑛𝑠, 𝑓𝑒𝑒𝑙 𝑓𝑟𝑒𝑒 𝑡𝑜 𝑐𝑜𝑛𝑡𝑎𝑐𝑡 𝑢𝑠 𝑎𝑡 +𝟖𝟒.𝟗𝟎𝟑.𝟐𝟕𝟖.𝟖𝟓𝟑 𝑂𝑟 𝑒𝑚𝑎𝑖𝑙 𝑢𝑠 𝑎𝑡 𝐬𝐮𝐩𝐩𝐨𝐫𝐭@𝐠𝐨𝐯𝐢𝐞𝐭𝐧𝐚𝐦𝐯𝐢𝐬𝐚.𝐜𝐨𝐦, 𝑜𝑢𝑟 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟-𝐶𝑎𝑟𝑒 𝐶𝑜𝑛𝑠𝑢𝑙𝑡𝑎𝑛𝑡𝑠 𝑤𝑖𝑙𝑙 𝑟𝑒𝑠𝑝𝑜𝑛𝑑 𝑤𝑖𝑡ℎ𝑖𝑛 2 ℎ𝑜𝑢𝑟𝑠 𝑑𝑢𝑟𝑖𝑛𝑔 𝑤𝑜𝑟𝑘𝑖𝑛𝑔 𝑡𝑖𝑚𝑒 (𝑉𝑖𝑒𝑡𝑛𝑎𝑚 𝑡𝑖𝑚𝑒 𝐺𝑀𝑇+7).
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